EARTH
National Geographic has been an influential brand and inspirational company amongst many artists since 1888. Having a prominent voice within the outdoor community, they have used their platform to fund different initiatives through their non profit, the National Geographic Society, widely focusing on conservation. Their Pristine Seas initiative is our selection for North America, giving back to some of the wildest parts of our oceans.
Just A Drop is a grassroots organization assisting communities around the earth with sustainable safe water solutions and sanitation facilities. By building rainwater harvesting systems, hand dug and drilled wells, pipelines and sand dams, they have played a large part in creating change in 1.5 million people's lives, with projects in 32 countries. They are currently focusing many of their efforts in parts of Africa and Asia, including India, one of the countries most affected by unsanitary water.
As much as 844 million people across the earth don’t have access to clean water, that being a large contributor to extreme poverty across the globe. Water Aid has already empowered 25.8 million people around the earth by providing sanitary solutions for water and hygiene. In addition to their efforts around the earth, they also specifically focus on rural communities in Latin America, providing aid to communities in Colombia and Nicaragua. After traveling to Colombia and seeing this crisis first hand, Wateraid was a very qualified and ideal selection in making one of the largest impacts possible on this issue.
The Great Barrier Reef are the lungs of the ocean. Between 1985 - 2012 alone, the Great Barrier Reef has exceeded by 50% and is under great pressure due to human impact. The Great Barrier Reef Foundation is the leading charity assisting in the protection and conservation of this Natural Wonder of the World and directs their efforts into education, technology, strategy and various protection projects that are leaving the greatest impact.
Containing as much as around 10% of the globes fresh water, protecting the Arctic is one of our biggest duties in tackling climate change. Located at the top of the world, it is a crucial place to protect in order to keep our climate stable. As of right now, the Arctic is warming twice as fast as the rest of the earth. The Arctic is surrounded by the Arctic Ocean, consisting of parts of Norway, Iceland, Finland, Sweden, Russia, Canada and the USA, making it heavily exposed to trade traffic. The Arctic Ocean is under threats from new offshore oil drilling projects, putting pollution and oil spills at a huge risk on wildlife and our planet's future. In addition to oil projects, as the ice melts, more opportunity for new routes and marine travel will only speed up the already rapid melting process. The Ocean conservancy is one of the organizations leading the charge to protect the arctic, putting the most important threat on our planet as a priority.
RainCatcher uses it’s simple, inexpensive technology to harvest one of the abundant natural resources on earth, rainwater. By adding it’s simple and affordable technology that integrates with roofs, rain gets separated and then filtered into collection tanks where it can then be collected and stored sanitary for years. RainCatchers current projects are currently assisting various projects around Uganda and Kenya in Africa.
Antarctica may be one of the most remote places on earth, but it is also one of the most fragile. The ASOC works to keep order within Antarctica, using their powerful voice in ensuring the Antarctic marine and terrestrial environments receive the highest protection possible, and ensuring environmental standards are being used to the strictest standard. “A single footprint in Antarctica can last for decades. The fragility of this magnificent place means that visitors must take extreme care or else the region’s uniqueness will be lost forever.”
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